Knowledge

Website Pageviews Or Visitors? Which Is More Important? How Do You Increase Both Of Them?

When I first put up my website and started blogging about small business and entreprenuership, I was ready for the hard slog. I’ve already read and watched so many YouTube videos about starting a blog and what to expect.

I already expected that I would have to do a lot of work for minimal results. I was mentally ready to write a hundred blogs and expect no one to read them. This was how prepared I was. I really expected to get dismal results with 1 to 2 years of blogging.

After all, ALL all so-called blogging experts online said this. To make a long story short, in just a days I already have some people reading my blogs. This got me hopeful. At least a few people were reading my blogs.

But months passed by and my website visitors were still not promising. As this happened, I started to get more and more disappointed. But I trudged along. The only thing that made me stop blogging was my other entrepreneurial endeavour which was in the field of inventing.

In short, I eventually stopped blogging for months while I did something else full-time. I occasionally considered from time to time to at least blog a couple of times a week but my “lackluster” blogging results made me reconsider.

I even so completely stopped blogging that I didn’t bother to analyze my website using Google Analytics. I thought that my website would have no more visitors because I have stopped blogging.

Finally, after having some freetime, I decided to look at my website’s Google Analytics. To my surprise, the number of visitors in my website actually increased although not by much. But still, this was inspiring for me enough that I decided to resume blogging.

But although I was inspired to start blogging again, I know that statistically, my visitors numbers would continue to be dismal. But one thing I noticed is that my website pageviews continued to improve.

Luckily I chanced upon this AdSense calculator online: “Adsense Earnings Calculator How much money can you make with AdSense?” I decided to use it to compute my potential income from my website blog.

I was pleasantly surprised that according to my figures, I was earning a couple of dollars a day which was enough to pay for my everyday medicine expenses. Sure, this was no big money but at least I know my blogging efforts were not in vain.

The only reason I haven’t monetized my blog yet is because my current earnings have still not reached my desired earnings amount. So, I don’t bother yet with the monetization. A lot of professional blogging experts would advise the same thing too.

But what was helping my numbers in Google Analytics? It was my pageviews. Visitors of my website blog visit not only one page or read not only one of my blogs but also read some other blog posts in my website.

Usually, a website visitor visits only one page in a website before heading out. This means that if a website has 10 visitors per day, they would only have at most 10 pageviews per day. In my case, I have several pageviews per visitor.

In short, even if I have what I would consider dismal daily visitor numbers in my website, my pageviews were exponentially increasing my earnings.

Of course, both of them are equally important but they have different effects for your bottomline. If no one visits your website then it would have no pageviews. So in effect, visitor numbers are more important.

But a lot of pageviews indicate that you are making good engaging content that your website visitors are actually digging deeper to read more of your website’s content. So, it is actually pageviews that determine the power of your website visits.

Another important Google analytics metric you should consider is the average time your visitors spend on each of your website pages. This determines just how much opportunity you have to monetize your website pages.

For example, if a website visitor spends on average 6 minutes for each page they visited on your website, and they visited 30 pages of your website. This means that you’ve managed to gain the attention of your website visitor for 3 hours.

Three hours is a long time and there is a high likelihood that your website visitor would click an ad or an affiliate link or consider any products you’re selling on your website. This is the combined power of all these three metrics.

One of the blogging or website business professionals I listen and watch are the blogs and YouTube videos of the duo from Income School. Besides buying and selling websites, this duo also teaches courses on blogging and website ownership.

According to one of their videos titled: Taking a blog from 100 pageviews to 100K. To summarize their video, they stated that: paid promotions, Google Adwords, Facebook Ads, Pinterest and so on can only take you so far and might not be worthwhile in terms of returns.

According to them, social media platforms earn more money the more their viewers or readers stay on their platform. This means that if you try to steer a viewer or a reader from a social media platform into your website, the social media platform would resist it.

According to them, you could spend a lot of time engaging potential visitors to your website or you can try to build a huge inventory of website content. According to them, the more content you have, the odds of your visitor and pageview numbers growing would also grow.

I’ll repeat the solution again: Just add a lot of content. I suggest you watch Income School’s video I just linked before. But if you have no time to read, this is a brief summary of the video:

According to them, most bloggers after a certain time usually run out of ideas to write on their blogs or website. To them, new bloggers usually don’t know how to expand their blogging subject’s ideas. Below is their solutions:

Use the power of Google autosuggest: Have you ever noticed that whenever you try to search something from Google, it tries to finish your typing and suggest a specific term for you to use. You know the popup window that appears whenever you type in Google?

In case you don’t know, these words in the popup window are the list of words most commonly searched on Google. This would give you an idea of what people are searching for regarding your blog subject.

Another thing they advise is to use the blogging tool of famous blogging expert Neil Patel. It’s called UberSuggest and it suggests subject ideas for a particular website or blog.

ALL professional bloggers who teach how to build and run a profitable blogging business advise that you should choose a blogging subject that is not too niche but not too general either.

For example, if you Googled “doberman” (the doberman breed of dogs), you could easily see from the top search results that the title of the articles and the website names themselves do not specialize in dobermans.

You could create an entire website entirely devoted to dobermans and top the search rankings if you’re lucky. But how long before you run out of ideas about dobermans? If you notice, the top search results are from mostly generalist pet and animal websites.

I have also wrote a blog titled: Is The Trend Going Towards Data Quantity Over Specialization? How This Affects Your Online Website/YouTube/Blogging Business . In this article I discuss how digital content creators diversify once their content subject becomes saturated.

Take for example my website, you might have come to the conclusion that my subject is only about small business ideas but in reality my website is all about entreprenuership and might even expand to business and finance later.

Website visitor numbers and pageviews are both important. Visitor numbers indicate how many people are viewing your website. Pageviews and Average Time indicate how much your visitors are engaged in your website.

You might do SEO and online marketing to increase your Google Analytics numbers but in the end, what you should really concentrate on is building a lot of content. Simply put, more content equals more chances of acquiring online eyeballs.

You might also like to read the article:

Is The Trend Going Towards Data Quantity Over Specialization? How This Affects Your Online Website/YouTube/Blogging Business

I was watching a YouTube video by Adam Enfroy titled: Blogging is dead... here 's what I'm doing now. As the title suggests, it’s about the so-called death of blogging...