Knowledge

Life, Career, Business, Finances...













The Interesting Writing Career Of ‘Jenna Moreci’


If you research online the difference between a Writer and an Author, you would probably be confused. The best answer I got so far is this: a writer is anyone who writes anything while an author is most closely associated with a person who writes books.

And what is the reason why I’m interested in the difference between the two? Because I’ve been watching the YouTube videos of a certain Jenna Moreci. If you’re into AuthorTube, then chances are that you know her.

But let’s get back to the question between the difference between a writer and an author. As I’ve said, I’ve been watching the YouTube channel of Jenna Moreci and I’m trying to analyze if she’s more of a writer or an author.

And why is it I’m interested if she’s more of a writer or an author? Because Jenna Moreci makes a full-time income in products and services related to writing. To be precise, she’s more than an author, her entire business is related to writing itself.


Who Is Jenna Moreci?

I won’t give you a lot of personal details about Jenna Moreci. All you need to do is Google the search keywords “Jenna Moreci” and you would instantly be given by Google a ton of articles about her.

At a minimum, she’s an American who used to be a stockbroker until she became a YouTube sensation and an author. She has three novels to her credit, has online writing courses as well as a Patreon account. She also has her own line of merchandise.

As can be seen, she may be an author, but she has a lot of other sources of income. It is not clear to me if she can support herself only by the sales of her novels, but what is true is that she derives all her income in products and services related to writing.


Her Novels

As of 2021, she has penned three novels:
1. Eve: The Awakening (2015)
2. The Savior’s Champion (2018)
3. The Savior’s Sister (2020)

As can be seen, in the span of five years she has only written three novels. Compare this to more prolific authors such as Stephen King who writes several novels a year. This is the real reason why I’m interested to know if she can support herself from the sales of her three novels alone.

But it hardly matters if she supports herself full-time with her novel sales only. It is more important to note that she makes full-time income being involved in products and services related to writing.


Her YouTube Channel

This is Jenna Moreci’s YouTube Channel:

YouTube Channel: Writing With Jenna Moreci

As of last count, she has 297 thousand subscribers. This might not sound a lot until you watch some of her YouTube videos. One thing that you would notice is that she has quite a number of sponsors. I believe SkillShare is one of her biggest sponsors.

This got me thinking. I’m an avid YouTube watcher and I have seen many YouTube Channels with millions of subscribers. But if I were to compare them to Jenna Moreci’s YouTube channel, they hardly have any sponsors.

This means that Jenna Moreci as a personal brand is quite popular if she’s getting companies to sponsor her videos. As we all know by now, YouTube ad revenues are not really that high and YouTube content creators who are able to get sponsors for their videos definitely have an edge.


Her Patreon Page

She has a patreon page where she offers varying products and services related to writing. One of the top services she offers to her Patreon supporters is the ability to talk to her regarding writing issues.

Another top service she offers to her Patreon supporters is a 5,000 word critique of her Patreon follower’s book. This service is akin to hiring a professional book reader and even editor for your book.

As you can see, she offers more than just writing services, but she also offers other writing services to her followers and subscribers. One interesting she tells in her videos is that she does not evaluate a published book from other authors.

We can see why. Why waste time reviewing the book of other published authors when you can get paid to do it by your Patreon supporters. This is one more example why I think YouTube ad revenues are not much in the mind of Jenna Moreci.


Her Writing Courses

I don’t know the full extent of Jenna Moreci’s writing courses online, but I do know that she has now a few courses in SkillShare. She must be making money also from her online courses.

And why did I assume this? Because if her first online course did not make money, she probably would have hesitated to make another one. This is just pure business perspective. Many businesspeople like to try out different business ventures into making money.

If a business venture makes money and especially if it is profitable, there is a high likelihood that the businessperson would offer more of the same products or services to their customers. This is why I believe Jenna Moreci’s online courses are thriving.


Her Merchandise

As far as I know, this is her latest business venture. She has now used her personal brand as well as her YouTube Channel’s brand to sell mugs, t-shirts and other merchandise related to her brand.

This is nothing new. Many YouTube Channels also sell merchandise like mugs and t-shirt when their YouTube Channel becomes a brand by itself. Not only does merchandise bring in additional money to YouTube content creators, they also help to spread the brand.

If merchandise are designed right, they become the physical advertisement of the YouTube Channel itself. In Jenna Moreci’s case, her merchandise even helps to promote her books and not only her.


Her Social Media Business

She has a presence in Twitter, Instagram and other social media platforms. While I don’t know if she’s now also a certified social media influencer who can sell products with one post in her social media account, she has already build quite a valuable social media account.

At least in the world of the American writing and publishing industry, she has carved out a name for herself. She can use her social media presence to make people aware of her products and services.


Her Products And Services Are Integrated Together

I don’t know if you have noticed it yet, but even though she sells a lot of products and services, she still never deviates from the writing industry. Sure, she may not be a prolific author like more popular authors like Stephen King, but she still spends a lot of her time in the world of writing.

There are many authors like her who may not be a prolific and full-time author in the strictest sense of the word, but she’s deeply planted in the world of writing. Well, at least in the world of American writing.

You might say that she’s not really an author because so far, she’s only managed to write three novels in five years while more successful and famous authors write several books a year. But it depends on how you look at Jenna Moreci.

Is she an author or a writer deeply planted in the writing industry? There are many people who want to know how much she earns from her published novels. I, included. Is the reason why she doesn’t write more books is because she busy with other writing activities?

We won’t know the answer to these questions. Only Jenna Moreci can answer this. But one thing is sure based on her online presence, products and services. She makes her full-time income from writing.


Can You Copy Her Business Model?

This is the reason why I made an article about her. There are many aspiring writers and authors who think that the only product or service they can offer is to write something. Jenna Moreci has proven that there are more ways to earn from writing.

As can be seen, she had created a personal brand around her writing persona. I believe that if ever her writing career ended or if she gets bored with the writing industry or business, she can enter another industry and use her personal brand to sell new products and services.

Let’s take a hypothetical scenario wherein Jenna besides writing books and producing videos related to writing creates an entirely new YouTube Channel. Let’s say she now also creates videos related to the movie industry.

Do you think she would have the same success with her new YouTube channel like her old YouTube channel? Let’s say she starts critiquing the stories and actors in the movie, do you think her followers and subscribers would also watch these new videos of hers?

More than likely, she would also succeed with her new YouTube channel. She has already established that she’s quite capable as a resource in terms of book writing, why not the writing for movies?

As you can see, Jenna Moreci is not just an author or a writer. She is now a brand. She may have started a YouTube Channel discussing about topics related to writing, but she has talked about other topics not related to writing and still people watch her videos.

This is what you should be copying from people like her. The ability to not only sell one product, but the ability to sell your brand which would enable you to sell other products related to your brand.


Jenna Moreci As A Personal Brand

Jenna Moreci as a brand needs to be studied closely in order for you to realize why she has developed a successful personal brand. The words I can use to describe her are cooky, funny, and most often bold and direct.

Let’s be honest, almost all of YouTube content creators are mindful of the words they say in their videos. Almost everyone has a certain type of script that they follow. This script can have a formal or informal outline.

Many YouTube content creators strive to be entertaining, witty and charming. I don’t know if it is a part of Jenna’s script, but there are times when she comes out as cooky especially during the times she’s emphasizing the importance of her Patreon supporters.

You just need to watch a few of her videos to get what I mean. Another thing about her is that she’s not scared to say cuss words. I sometimes wonder if YouTube is keeping a close eye on her content just to see if she will really get out of bounds.

Another thing she often does, is to speak and discuss about sensitive words and topics like mentioning the male and female genitalia. She’s also not afraid to discuss the weird and frightening reactions she gets from people regarding her videos.

To really have a good idea of what Jenna Moreci’s persona is at least in YouTube, you really have to watch several of her videos. One thing I’m sure about is that you would find that she really has a distinctive persona as compared to the other authors making videos in YouTube.


Conclusion

Jenna Moreci is more than an author, she is a writer who is firmly entrenched in the writing business. She is proof that a writer can also offer other products and services besides their writing.

There are other authors who have YouTube channels, but somehow she has made her YouTube channel one of the more successful ones. Her success is in the way she presents herself to her subscribers and supporters. But you would have to watch several of her videos to find out how she does it.




You might also like to read the article:











When to Start Earning on Youtube


About

Income ideas that may help you earn money

Home

My Books

© copyright russelison.com